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Exterior view of a beachfront condominium building with balconies and palm trees under a clear blue sky, representing Maryland condo living and insurance needs regarding the Maryland Condo deductible law

Maryland Condo Deductible Law Changes Again

Maryland Condo Deductible Law Changes Again: What You Need to Know for 2025

Exterior view of a beachfront condominium building with balconies and palm trees under a clear blue sky, representing Maryland condo living and insurance needs regarding the Maryland Condo deductible lawEffective October 1, 2025, a Maryland condo deductible law takes effect that will increase the amount of loss assessment that a condo association can charge to their condo unit owners.

Prior to the law change, the maximum amount a condo association could charge for a loss assessment was $10,000 (from a change that was effective 10/1/2020).  The new law increases that amount to $25,000.

So what does the increase mean to you, the condominium owner? 

Well, after 2020, most condo insurance policies were written with the adjusted loss assessment coverage of $10,000.  This was done to cover the owner for the maximum amount that the condo association could charge them for a deductible portion of a loss that originates in their condo unit.

Now that the amount the association can charge has been increased to $25,000 as of October 1, 2025, it could create a $15,000 gap in your condo insurance policy.

What Your Condo Association Must Tell You Under the New Law

The updated law also requires your condo board to notify you annually about the current deductible amount and your potential responsibility if a loss originates in your unit.

If you’re buying a condo after October 1, 2025, sellers must also include a written notice about the $25,000 deductible responsibility in the sales contract. This is a new requirement that protects buyers—but only if you’re paying attention.

What is a loss assessment?

You may be wondering what exactly is a loss assessment that would be covered on your condo policy.  You’ve probably heard the term, but unless you have had an assessment, you may not understand what it is and how it can affect you.

If a loss originates inside of your condo unit and causes damage to the condominium structure, the association can charge you, the condo owner, an assessment to cover their deductible portion of their insurance policy, up to a $25,000 maximum as of October 1, 2025.

Here is an excerpt from the actual Maryland condo deductible law:

“If the cause of any damage to or destruction of any portion of the condominium originates from a unit, the owner of the unit where the cause of the damage or destruction originated is responsible for the council of unit owners’ property insurance deductible not to exceed $25,000.”  

Any remaining deductible amount that may be owed by the association, becomes a common expense to the association.

The BIG confusing area of Loss Assessment Coverage:  

Here’s an example that can be confusing to most people.

Example:  A hurricane blows through Ocean City, Maryland and blows the roof off of your condo building.  In this case, the master policy insurance deductible would be considered a common expense of the association.  Let’s assume in this case that the association did not have enough money to cover the deductible.  They could deliver an assessment to all of the condo unit owners to cover this expense.

Most people would naturally think that since the assessment was issued to cover the master policy deductible, then the loss assessment coverage on their condo insurance policy should cover it.

Well, that would not be correct with most condo insurance policies.  Remember, that in order for the insurance to kick in, the loss must originate from the condo unit that is insured by the unit owner.

In this case, it did not.  So therefore it is a common expense of the association.   A common expense assessment is not covered under the standard condo insurance policy’s assessment coverage.

Insurance can be a bit confusing, so if you have any questions, feel free to reach out to one of our team members here at Huff Insurance at 410-647-1111.

Bottom Line

This law is a game-changer. The Maryland condo deductible cap will more than double—from $10,000 to $25,000—on October 1, 2025.

Why Choose Huff Insurance—and Why Use an Independent Agent?

At Huff Insurance, we don’t just sell policies—we help you stay ahead of major changes like this one. When laws shift, your protection shouldn’t fall behind. Our experienced agents will help you understand your risks and recommend affordable ways to cover new gaps—before they hit your wallet.

As an independent insurance agency, we work with multiple top-rated carriers. That means we can shop around to find a policy that covers your condo’s new deductible exposure—without breaking the bank. And if your condo association changes their master deductible again? We’ll help you adjust quickly.

Huff Insurance is a Trusted Choice Independent Insurance Agency.  We are here to serve your needs.

FAQs: Maryland Condo Deductible Law Explained

1. What is the Maryland condo deductible law?
It’s part of Maryland Real Property Law (§11-114) and states that condo owners are responsible for the condo association’s insurance deductible—if the loss originates in their unit—up to a set cap. That cap rises to $25,000 on October 1, 2025.

2. What if my condo insurance only covers $10,000?
You may be at risk. If a covered loss originates in your unit and the deductible is $25,000, your policy would only pay $10,000—leaving you to cover the remaining $15,000 out of pocket. If it is available, you should upgrade your deductible coverage limit now.

3. Does this apply to all condo owners in Maryland?
Yes. Any condo governed by Maryland’s condominium laws falls under this regulation. If your unit causes damage, you may be liable for the deductible—even if it’s as high as $25,000.

4. What kind of coverage do I need?
Look for “loss assessment” or “building deductible” coverage on your HO-6 condo insurance policy. Ask your agent to ensure it covers at least $25,000.

5. Will my condo association notify me?
They’re required to provide annual notice of the deductible amount and your potential responsibility. But don’t rely solely on them—verify with your insurer as well.

 

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Top Ten Reasons Why YOUR Business Needs Employment Practices Liability Insurance (EPLI)!

Top Ten Reasons Why YOUR Business Needs Employment Practices Liability Insurance (EPLI)!

Office employees in a tense workplace environment, with one worker looking distressed while two colleagues argue in the background. This image illustrates a hostile work environment scenario where Employment Practices Liability Insurance (EPLI) can protect businesses from employee lawsuits such as harassment, discrimination, or wrongful termination claimsEmployment lawsuits are on the rise—are you covered? Discover 10 essential reasons your business needs Employment Practices Liability Insurance (EPLI) , including coverage for ADA building and website compliance.

Why EPLI Is No Longer Optional

Running a business comes with its fair share of risks. But one area many business owners overlook is how expensive and damaging employment-related lawsuits can be—even if you’re in the right. Employment Practices Liability Insurance (EPLI) is designed to protect your business from these kinds of legal nightmares. And today, having EPLI isn’t just smart—it’s essential.

Let’s break down exactly why.

1. Employment Lawsuits Are Increasing

Workplace lawsuits have become more common and more expensive. Claims related to discrimination, harassment, and wrongful termination continue to climb, putting businesses of every size at risk. Even a single accusation can trigger legal costs that most small businesses can’t absorb. EPLI helps manage those risks.


2. Legal Fees Alone Can Break the Bank

Even if a lawsuit doesn’t end with a settlement or judgment against you, just defending your business can cost tens—or even hundreds—of thousands of dollars. Attorney fees, court costs, and administrative expenses add up fast. EPLI helps cover those expenses so your business isn’t drained trying to stay afloat during a legal battle.


3. Jury Awards and Settlements Are Higher Than Ever

When cases do lead to payouts, the amounts can be staggering. Whether settled in court or behind closed doors, compensation for claims like emotional distress or lost wages can cripple a business financially. EPLI provides a financial safety net, helping protect your cash flow and your company’s future.


4. It Covers More Than Just Current Employees

Think it’s only your current staff you need to worry about? Think again. EPLI covers claims brought by former employees, job applicants, and even seasonal workers. If someone claims they were passed over unfairly, treated poorly, or wrongfully let go, this insurance can step in and help with legal defense and potential settlements.


5. You Could Be Sued by a Customer or Vendor Too

Here’s where third-party EPLI comes in. If a client or vendor accuses one of your employees of discrimination or harassment, you could face a lawsuit—yes, even if the claim seems far-fetched. Without third-party EPLI coverage, your business would be on the hook for legal fees and damages. With it, you’re covered.


6. ADA Compliance Lawsuits Are Growing

This is a big one—and relatively new. Third-party EPLI can also help with Americans with Disabilities Act (ADA) claims. If your building isn’t accessible, or your website isn’t user-friendly for people with disabilities, someone could file a lawsuit. These cases are becoming more common, especially as website accessibility guidelines become stricter. Adding third-party coverage to your EPLI can help protect your business from these evolving risks.


7. Small Businesses Are Especially at Risk

Large corporations often have legal departments and HR teams to help prevent or manage claims. Smaller businesses? Not so much. If you’re a business owner juggling hiring, firing, and managing staff without much HR support, you’re more likely to face an employment-related issue—and less likely to have the resources to fight it.


8. EPLI Policies Often Include Legal Defense

One of the biggest benefits of EPLI is that it often includes legal defense costs, even if the claim is groundless. Whether you’re facing a government investigation or a private lawsuit, having your legal expenses covered can mean the difference between weathering the storm and shutting your doors.


9. Policies Are “Claims-Made”—Timing Is Everything

Most EPLI policies are written on a “claims-made” basis. That means the policy must be active when the claim is made—not just when the incident happened. If your policy lapses, and a former employee files a claim afterward, you could be left uncovered. Working with an experienced agent like Huff Insurance ensures your policy stays up to date and includes the right retroactive or tail coverage if needed.


10. It Shows You Care About Doing Things Right

Carrying EPLI isn’t just about protecting your wallet—it also shows your team and customers that you take workplace issues seriously. Businesses that prioritize fair treatment and compliance tend to attract better talent, maintain stronger reputations, and reduce turnover. Plus, many EPLI providers offer HR tools and resources to help prevent problems before they start.


Quick Recap: Why EPLI Makes Sense in 2025

  • Lawsuits are rising – You need protection from financial devastation.
  • Defense costs are high – EPLI helps pay legal fees even if you win.
  • Settlements can be massive – Insurance cushions you from large payouts.
  • ADA lawsuits are growing – Third-party EPLI adds vital coverage.
  • Small businesses lack buffers – EPLI fills the HR and legal resource gap.

FAQs: EPLI in Plain English

Q: What exactly does EPLI cover?
A: EPLI covers claims related to wrongful termination, discrimination, harassment, and other employment issues. It can also cover third-party claims, like ADA-related lawsuits filed by people who aren’t employees.

Q: Does EPLI include ADA website or building complaints?
A: With third-party coverage, yes. If someone claims your website or physical location isn’t accessible and takes legal action, third-party EPLI can help cover legal defense and settlement costs.

Q: I only have a few employees—do I still need EPLI?
A: Absolutely. Small businesses are often more vulnerable because they may not have formal HR processes in place. Even one claim can be financially devastating without this coverage.

Q: Is EPLI the same as general liability insurance?
A: Nope. General liability covers physical injuries and property damage. EPLI specifically handles employment-related claims and certain third-party issues like ADA lawsuits.

Q: What should I look for in an EPLI policy?
A: Look for broad coverage, third-party inclusions, clear definitions, and legal defense benefits. A good agent can guide you through the fine print.

Q: My employees are all family—do I still need EPLI?
A: Yes, you still need it. Even if everyone on your team shares a last name, disputes can still happen—and yes, family members do sue each other.  Plus, having only family employees won’t protect you from third-party claims, like a customer or vendor alleging harassment or discrimination. EPLI provides critical coverage no matter who’s on your payroll.

Why Choose Huff Insurance?

When it comes to EPLI, not all policies—or agents—are created equal. That’s where Huff Insurance comes in.

As an independent insurance agency, we work for you, not a single insurance company. That means we compare multiple carriers to find the right EPLI policy for your business’s unique risks—including ADA compliance and third-party coverage. Plus, we take the time to explain every part of your coverage, so you’re never left guessing when it matters most.

The Independent Agent Advantage

  • Tailored Advice: We get to know your business before recommending coverage.
  • Multiple Carriers: More options = better fit for your budget and needs.
  • Advocacy & Support: When a claim arises, we’re in your corner from start to finish.
  • Local Expertise: We understand Maryland businesses and the risks they face.

Conclusion:

EPLI might not be the flashiest insurance policy you’ll ever buy—but n today’s world, it just might be the one that saves your business. Let Huff Insurance help you protect what you’ve built and plan for a safer, smarter future.

We have been dedicated to Protecting Lifestyles™ since 1960. We offer a full array of Personal Insurance, Commercial Insurance and Life Insurance products. Call us at 410-647-111

 

 

Back to School written on a chalkboard with apple, calculator, notebooks, and colorful school supplies on a wooden desk.

Back to School Shopping Safety Tips

Back to School Shopping Safety Tips: Keep Your Family Safe While You Shop

Thief Stealing package from car | Shopping Safety Tips from Huff InsuranceBack to school season is here, and for many families, that means crowded stores, packed parking lots, and long shopping lists. While it’s fun to pick out new clothes, supplies, and gadgets, it’s also a time to be extra careful. Thieves and scammers know this season is busy, and they often take advantage of distracted shoppers. The good news? You can still enjoy your shopping trips without worry—if you take a few simple precautions. These back to school shopping safety tips will help you protect yourself, your purchases, and your peace of mind.


Plan Ahead for Safer Shopping

A little preparation can make your entire trip less stressful and much safer. Choose a time of day when stores are less crowded—weekday mornings are ideal. If you can, do most of your shopping in daylight hours. Better lighting means better visibility, which can deter criminal activity.

Make a list before leaving the house so you can get in and out of stores quickly. The less time you spend wandering, the less opportunity there is for someone to target you.


Be Mindful in Parking Lots

Parking lots are one of the most common places where theft occurs. They’re full of hiding spots for criminals, and shoppers often let their guard down as they load items into their vehicles.

When choosing a parking spot, aim for a well-lit area close to the entrance. If you’re shopping after dark, park near other vehicles and under a light pole whenever possible. Before getting out of your car, look around and make sure nothing feels suspicious.

When you return to your car, keep your head up and your phone away so you can stay aware of your surroundings. If something feels off, walk back into the store and ask for an escort to your vehicle.


Keep Valuables Out of Sight

Nothing tempts a thief faster than visible bags, electronics, or wallets inside a car. If you’re making multiple stops, store your purchases in the trunk before you head to your next location. If your car doesn’t have a trunk, use a blanket or other cover to hide your items.

Purses, backpacks, and wallets should stay close to your body at all times. If you carry a bag, keep it zipped and over your shoulder so it’s harder for someone to grab. For extra security, cross the strap over your chest rather than letting it hang loosely.


Stay Aware of Distractions

One of the most common theft tactics is distraction. Sometimes a person may bump into you, ask an unusual questi

on, or drop something in front of you—all to divert your attention while an accomplice targets your belongings.

If someone tries to distract you in a way that feels off, politely excuse yourself and move to a more public area. Trust your instincts; if something doesn’t seem right, it probably isn’t.


Limit What You Carry

The more you carry, the easier it is to lose track of things. Only bring what you need for your trip. Instead of carrying large amounts of cash, use a debit or credit card. Keep identification and payment cards in a small, secure wallet rather than in an open pocket.

If you’re shopping with children, make sure you can keep one hand free at all times. This allows you to hold onto your belongings and keep better awareness of your surroundings.


Protect Your Digital Purchases Too

If you’re shopping online for back-to-school items, remember that safety matters in the digital world as w

ell. Use only secure websites, avoid shopping on public Wi-Fi, and regularly check your bank account for suspicious activity. Cyber thieves can be just as dangerous as those in the store.


What to Do If Theft Happens

Even the most careful shoppers can become victims of theft. If you return to your car and find a window broken or items missing, contact the police immediately to file a report. Then, call your insurance agent.

Many people don’t realize that homeowners and renters insurance often cover stolen personal property—even if the theft occurs outside the home. This can include items taken from your car. Your insurance agent can guide you through the claims process and help you replace what was lost.


Keep Kids Safe While Shopping

Back-to-school shopping often means bringing kids along, which can add extra challenges. Young children can easily wander off in crowded stores, so keep them close. For older kids, set clear rules about where they can go and how to find you if you get separated.

Teach children not to share personal information, even if approached by someone who seems friendly. Remind them to alert you right away if anyone makes them uncomfortable.


Safety Makes Shopping Stress-Free

With so many items to check off your list, it’s tempting to rush through your shopping trips. But a few moments of extra caution can prevent a lot of headaches later. By planning ahead, staying alert, and protecting your belongings, you’ll make back-to-school shopping a much smoother—and safer—experience.


Frequently Asked Questions About Back to School Shopping Safety

1. Can my insurance cover items stolen from my car?
Yes. Many homeowners and renters insurance policies cover stolen personal property, even if it’s taken from your vehicle. The coverage details depend on your specific policy.

2. Is shopping during the day really safer?
Generally, yes. Daylight improves visibility and reduces hiding spots for criminals, making it harder for them to act unnoticed.

3. How can I keep my kids safe while shopping?
Keep them close, set clear rules, and teach them how to respond if they feel uncomfortable or get separated from you.

4. What should I do if I suspect someone is following me in a store or parking lot?
Go to a public area immediately. In a store, head to the customer service desk. In a parking lot, return to the store and ask for help.

5. How can I protect myself from online shopping scams?
Shop on secure, reputable websites, use strong passwords, and avoid entering personal information while on public Wi-Fi.


Why Choose Huff Insurance for Your Family’s Protection?

At Huff Insurance, we understand that protecting your family’s belongings goes beyond the walls of your home. As an independent insurance agency, we offer personalized solutions that fit your lifestyle—not cookie-cutter policies.

Benefits of working with Huff Insurance:

  • We shop multiple carriers to find the best value for you
  • Personalized service from agents who know your needs
  • Expert advice on coverage for theft, property, and liability
  • Support during the claims process so you’re never
  •  alone

The back-to-school season should be about excitement—not worry. With Huff Insurance, you’ll have the coverage and confidence you need to enjoy this time of year, knowing you and your belongings are protected.

Contractor insurance. Contractor with blueprints walking on a job site. Importance of Ordinance and Law insurance from Huff Insurance

Ordinance and Law Insurance – When replacement cost is not enough

Why Replacement Cost Isn’t Enough: The Truth About Ordinance & Law Insurance

Many property owners feel confident when their insurance policy lists “replacement cost” coverage. It sounds like it will rebuild your property exactly as it was before a loss. Unfortunately, that’s not always the case.  When disaster strikes, you may find yourself facing a surprising bill — not for repairs from the damage itself, but for upgrades and changes you’re legally required to make under current building codes. These costs aren’t always covered unless you have a specific type of protection called Ordinance & Law insurance coverage.

Let’s walk through what it is, why it matters, and a real-life example of how not having it can cost tens of thousands of dollars.

A Real Client’s Story: When Replacement Cost Wasn’t Enough

Picture this: a fire damages your building. You know you have replacement cost coverage, so you assume you’re protected. But then the city steps in with an unexpected demand.

That’s exactly what happened to the brother of one of our clients. His building was damaged in a fire, and when the rebuilding process started, the city informed him that a sprinkler system had to be installed throughout the entire structure. The price tag? $100,000.

The bad news — his policy only provided $10,000 toward this kind of code-required upgrade. Why? Because he didn’t have the right Ordinance & Law endorsement.

Now he’s facing nearly $90,000 in out-of-pocket expenses. Meanwhile, our client, who did have the right coverage, could only shake their head and say, “Thank you for taking care of me.”

The lesson here is clear: replacement cost coverage is important, but without Ordinance & Law protection, you may be leaving yourself dangerously underinsured.

What Is Ordinance & Law Coverage?

Ordinance & Law insurance is designed to fill a very specific gap. It covers the extra costs that arise when you have to bring a damaged building up to current codes during repairs or reconstruction.

When laws and codes change, older buildings may no longer meet the required standards. If damage occurs, you might be forced to upgrade the building to comply — and those expenses can be significant.

The Three Key Parts of Ordinance & Law Insurance Coverage

  1. Coverage A – Undamaged Portion of the Building
    Sometimes, local law requires an entire structure to be demolished if a certain percentage is damaged. If you only have standard coverage, insurance pays for the damaged portion, but not the rest. Coverage A ensures the undamaged portion is also covered.
  2. Coverage B – Demolition Costs
    Even if a section of your building wasn’t harmed by the loss, you could still have to tear it down to comply with regulations. Coverage B pays for demolition and debris removal in those situations.
  3. Coverage C – Increased Cost of Construction
    This is the part that covers upgrades. If codes now require fire sprinklers, stronger roofing, energy-efficient windows, or wheelchair accessibility, Coverage C helps pay for those improvements.

Why It’s More Important Than Ever

Building codes aren’t static. They’re updated over time to address safety concerns, environmental requirements, and modern design standards.

For older properties, that means a simple repair can snowball into a major — and expensive — renovation. Even newer buildings can be caught off guard by code changes that happen between the time they’re built and the time damage occurs.

Here’s why the risk is growing:

  • Code Updates Happen Frequently – Changes can require expensive updates like new electrical systems, reinforced foundations, or sprinkler systems.
  • Partial Damage Can Trigger Full Compliance – A small fire or storm loss can lead to a full rebuild if local laws require it.
  • Costs Add Up Fast – Upgrades can easily add 20%, 30%, or more to the cost of reconstruction.

Sprinklers: The Perfect Example

Sprinkler requirements vary widely depending on where your property is located. In some areas, adding them after damage is mandatory if you’re doing significant repairs. For commercial properties or multi-unit residential buildings, these requirements can be strict.

And as our client’s story proves, installing a sprinkler system can cost six figures. Without the right coverage, that’s your responsibility — even if the damage that triggered the upgrade was relatively small.

Other examples include:

  • Rewiring the electrical system
  • Installing hard wired smoke detectors
  • Hurricane-resistant roof or Windows
  • Wrapping your hot water pipes
  • Installing additional or deeper footers
  • Wrapping your hot water heater

How Much Ordinance & Law Insurance Coverage Do You Need?

A standard policy might include a small amount of Ordinance & Law protection, often around 10% of your dwelling limit. For example, a $300,000 building might have $30,000 of coverage. While that’s better than nothing, it’s often not enough for significant upgrades or full compliance work.

Many property owners choose higher limits — 25%, 50%, or even more — depending on the building’s age, condition, and location. The more complex or older the property, the greater the need for higher limits.

Key Takeaways from Our Client’s Experience

The story we shared earlier wasn’t an isolated case. Building codes are constantly evolving, and insurers design standard policies to replace what you had — not to pay for making it better or bringing it up to code.

If you own property that’s even a few years old, there’s a strong chance local requirements have changed since it was built. Without Ordinance & Law coverage, you could find yourself paying tens of thousands — or more — out of pocket after a covered loss.

Frequently Asked Questions About Ordinance and Law Insurance

  1. What triggers Ordinance & Law insurance coverage?
    It kicks in when a covered loss leads to code compliance requirements, such as upgrades or demolition of undamaged portions of a building.
  2. Does it cover upgrades to just the damaged area?
    Sometimes. It can cover the increased cost to bring the damaged area up to code, but it also applies when you’re required to upgrade the entire building.
  3. Is it part of my standard policy?
    Usually not. It’s typically added through an endorsement or optional coverage.
  4. Can I choose how much coverage I have?
    Yes. Limits can often be increased to better match your building’s potential compliance costs.
  5. Does it apply to both homes and commercial properties?
    Yes. In fact, commercial and multi-family buildings often face stricter requirements, making this coverage even more important.

Why Choose Huff Insurance and an Independent Agent

At Huff Insurance, our job is to make sure you’re truly covered — not just mostly covered. We take the time to understand your property, your local regulations, and your risk factors before recommending the right coverage.

Because we’re independent, we can shop multiple insurance companies to find the best fit for your needs. We don’t push a one-size-fits-all policy; we tailor protection that makes sense for you.

The peace of mind our clients feel when something happens — knowing they have the coverage they need — is exactly why we do what we do. As one of our clients said after a close call, “Thank you for taking care of me.”

Huff Insurance is a full service Independent Insurance Agent We have been dedicated to Protecting Lifestyles™ since 1960. We offer a full array of Personal Insurance, Commercial Insurance and Life Insurance products. Call us at 410-647-111

 

Avoiding Todays Scams | Check Fraud Scams | Huff Insurance | Pasadena Maryland

Fake Check Fraud: The Certified Check Scam Targeting Mailboxes

What Is Fake Check Fraud?

Fake check fraud is a dangerous and costly scam that’s been making a comeback. It often begins with what looks like a surprise windfall—a certified check that arrives by mail, sometimes even by Priority Mail to make it seem legitimate.

But here’s the kicker: the check is fake, and the scammer is hoping you’ll deposit it before you realize that. Once you do, they’ll convince you to send part of the money back, only for the check to bounce later—leaving you on the hook for the full amount.


The Certified Check Scam Making the Rounds

Scammers are getting creative. Recently, people have received what look like certified checks supposedly sent from Huff Insurance—complete with Priority Mail envelopes and branding.  We recently received one of these fake checks that was returned to us by the post office because the fraudsters used an incorrect mailing address for their target.  This is what triggered me to write this blog today.

Here’s how the scam usually works:
  1. You receive a Priority Mail envelope with a certified check inside.  Sometimes, the envelope appears to be from us, but the check is from a totally different company.  The scammers are trying to make it look like we are simply forwarding a check to you that we may have received in error.  This is an abvious sign of the scam.

  2. There’s a letter or message stating the check was sent in error or that you’re being rewarded for a job or service.  Or, they give you a number to call or text and they reply with the deposit instructions.  The real slick ones simply send the check with hopes that you will call the number on the check to ask why you received it.

  3. You’re told to deposit the check immediately via mobile deposit or ATM.  Most banks make the funds from this type of transaction available to you the next business morning.  Also, with remote deposit, there is not a teller involved who may easily spot the signs of the scam and clue you on to it.

  4. The scammer then tells you to keep a portion as a “thank you” and return the rest via Zelle, wire transfer, or money order. They may say tell you to keep 10% or 20% and send back the difference pay you back for your inconvenience.

  5. A few days later, the check bounces—and your bank reverses the deposit, leaving you liable.

Spoiler alert: Huff Insurance did NOT send or forward that check.


Why This Scam Works

Scammers rely on the fact that banks often make funds available before checks officially clear. This can take days or even a week. So while the money might look available in your account, that doesn’t mean the check is legitimate.

And once you’ve sent money back to the scammer? It’s gone.


Warning Signs of Fake Check Fraud

Watch for these red flags:

  • You receive a check out of the blue with vague or overly friendly instructions.

  • You’re asked to deposit the check quickly and send money back.

  • The sender claims to be from a well-known business, like Huff Insurance—but the communication seems off.

  • You’re told to keep some cash as a reward for your trouble.

  • The check has unusual formatting, misspelled names, mismatched contact info, or feels like it not printed on normal check papaer stock.


Huff Insurance Scam Alert: What You Need to Know

We want to set the record straight:

Huff Insurance is not sending out or forwarding certified checks in the mail.  If you receive a check from us, it will be our official check and will have  clear explanation as to what it is for.  You can  call us to verify any checks you may receive.

If you’ve received a check from another company that appears to be forarded from us—especially one asking you to send money back—it’s 100% a scam.

We’ve heard reports of this happening and we’re doing everything we can to warn our community. If you’re ever unsure, call us directly at (410) 647-1111 or email info@huffinsurance.com before taking any action.


How to Protect Yourself From Fake Check Scams

Here’s what you can do:

  • Don’t deposit suspicious checks. Contact your bank or the issuing bank first.  Bank representatives are highly trained to spot most of today’s scams and can help you through the situation.

  • Verify independently. Look up the real phone number of the company or person—not the one in the letter.  Sometimes the company name that is on the check is also not aware that the scam is being pulled off in their name.

  • Never send money back. Legitimate businesses won’t ask you to refund a portion of a payment you didn’t expect.  They would simply ask you to either return the check or they would stop payment on it and ask you to void or destry the check.

  • Report the scam. Contact the FTC at reportfraud.ftc.gov.  Also report it to your local postmaster.  We hve done this several times because what they are doing is considered mail fraud.  Te post office can also figure out where the envelope was actually mailed from and possibley track down the fraudsters.


Contact Huff Insurance

Since 1960, Huff Insurance has proudly served Maryland and beyond as an independent insurance agency. That means we work for you, not for a specific insurance company. We shop multiple carriers to find coverage that fits your needs and budget.

If you have questions about a suspicious mailing, a check you’ve received, or need help with insurance of any kind, don’t hesitate to reach out. We’re here to help—and to protect you from scams like these.

📞 Call us: (410) 647-1111
📧 Email: info@huffinsurance.com


Frequently Asked Questions (FAQ)

Q1: What should I do if I deposited a fake check?

Contact your bank immediately. They can try to stop the transfer or flag your account. Also report the scam to the FTC.

Q2: How do scammers get my information?

They may buy your data from breached sources or use public information. Sometimes it’s just a numbers game—they mail out thousands of checks hoping someone will fall for it.

Q3: Can I get my money back?

Unfortunately, once you send money to the scammer, it’s very hard to recover. That’s why acting quickly is so important.

Q4: How can I tell if a check is real?

Call the issuing bank directly—using a number from their official website—and ask them to verify the check.  Do not use a phone number that is on the letter mailed or the phone number on the check.  If it is a fake check, they would also include a fake number on it to complete the scam.

Q5: Why are scammers using Huff Insurance’s name?

They use trusted brands to make their scam look more convincing. Huff Insurance is not involved in these scams in any way.


Final Thoughts

Fake check fraud is a serious threat—and it’s growing more sophisticated. Don’t let your guard down just because a check looks real or arrives in a fancy envelope. If something feels off, trust your gut and verify before you act.

And remember, Huff Insurance is always here to help guide you through these confusing and sometimes scary situations.

Person scanning a QR code on a mysterious package, highlighting caution around QR code scams. Huff Insurance tips on QR code scams

Avoiding QR Code Scams

Cyber Alert:  How to Spot and Avoid QR Code Scams: Tips to Keep Your Data Safe

Person scanning a QR code on a mysterious package, highlighting caution around QR code scams. Huff Insurance tips on QR code scams.Picture this: a Bluetooth speaker you didn’t order arrives at your door. It’s addressed to you, but no sender information is visible. Inside, you find a QR code, encouraging you to scan it for more information about your “gift.” But as soon as you do, hackers gain access to your device, steal your bank details, drain your account, and sell your personal data on the dark web. This is one of the newest QR code scams.

This increasingly common scam, known as “brushing,” uses the curiosity sparked by an unexpected gift to lead you into a trap. QR code scams are on the rise, so let’s dive into how they work, different scam types, and how to protect yourself and your data.

What Are QR Codes?

QR (Quick Response) codes are digital tools that let you access a website or content by scanning an image with your smartphone, instead of typing in a web address. These codes are popular for everything from restaurant menus to airport boarding passes, making it simple to access information with just a scan.

Similar to traditional barcodes, QR codes contain data, but instead of black bars, they use square pixels on a white background. Your phone’s camera decodes the data, which often includes links, coupons, payment portals, or downloadable content.

Originally developed in the 1990s for inventory tracking, QR codes have surged in popularity due to their convenience and adaptability. Businesses use them to provide customers with quick access to information, promotions, and interactive experiences. Unfortunately, scammers are just as interested because QR codes can be disguised and tampered with to redirect users to phishing websites. This tactic, often called “quishing,” has become a new favorite for cybercriminals.

The Federal Trade Commission (FTC) has warned consumers to be on high alert for QR code scams, which are becoming more prevalent every day. Here’s what you need to know to protect yourself.

How QR Code Scams Work

Many scams involve links that take you to fake websites to steal your information. QR code scams operate similarly, but they’re harder to detect because people don’t always examine where a QR code takes them. Scammers know this and use it to trick people into revealing personal data or downloading malicious software. Here are some of the most common ways QR code scams operate:

  1. Phishing with QR Codes
    Phishing is a tactic where scammers impersonate trusted entities, like banks or familiar brands, to obtain personal information. Phishing scams using QR codes are particularly dangerous because the QR code can bypass typical email security filters that might otherwise flag suspicious links. By embedding a harmful URL in a QR code, scammers trick you into scanning, which redirects you to a malicious site disguised as a legitimate one. These fake sites can look identical to the original ones, and hackers use them to steal your credentials, banking information, or other sensitive data.
  2. Public QR Code Tampering
    Scammers may also tamper with QR codes that are in public places, such as parking meters, kiosks, or transit ticket machines. By placing a fraudulent QR code sticker over a legitimate one, they trick users into scanning a code that sends them to a dangerous site or requests payment information. Imagine paying for parking and scanning a code that, instead of directing you to the city’s payment site, takes you to a fake page designed to harvest your credit card details.
  3. Fake Delivery Notifications
    This scam is also becoming more popular, given the rise of online shopping. Scammers send you a text about a “missed delivery” that includes a QR code to “reschedule” it. Once you scan the code, you’re redirected to a page asking for personal information or payment details, ostensibly to verify your identity. Instead, they’re stealing your data.
  4. Suspicious Wi-Fi QR Codes
    Some businesses, like cafes or hotels, offer QR codes for easy Wi-Fi access. Scammers exploit this by creating fake Wi-Fi QR codes in public places. When you connect to these Wi-Fi networks, scammers can monitor your activity, intercept passwords, and even access sensitive data from your device.
  5. Account Issue Notifications
    You may receive an email or text message claiming there’s a problem with one of your accounts. The scammer provides a QR code that supposedly takes you to your account page to verify your information. But instead, you’re directed to a fake site where the scammer gathers your login details.

Recognizing Common QR Code Scam Techniques

These QR scams typically rely on urgency, curiosity, or fear to prompt you to act quickly. Scammers hope that if they convince you to act fast, you’ll avoid thinking too deeply about what you’re doing. Here’s how they manipulate these emotions:

  • Urgency and Pressure: They’ll tell you that you need to act “now” to avoid penalties or missed deliveries.
  • Curiosity: They know people may scan out of interest, especially if they’ve sent an unexpected package.
  • Fear: Messages about “suspicious activity” on your account may make you feel pressured to click without verifying the source.

Most legitimate companies won’t request sensitive information, like your social security number or password, directly through a QR code. If something feels suspicious, take a moment to verify.

Practical Tips to Avoid QR Code Scams

Here are some practical steps to help you stay safe from QR code scams:

  1. Stick to Verified Sources
    Avoid scanning random QR codes, especially those posted in public places or received from unknown contacts. Stick to QR codes you receive from reliable sources, like the official website of a business.
  2. Preview the Link Before Opening
    Many QR scanner apps now offer a feature that allows you to preview the destination link before opening it. Check for suspicious URLs or strange characters. Be especially cautious if the URL contains misspellings or unusual formats.
  3. Update Your Device and Apps Regularly
    Software updates often include security patches to protect against new vulnerabilities. Keep your device and any QR scanning apps up to date to stay protected from the latest threats.
  4. Use a Secure QR Scanner
    Certain QR scanning apps come with built-in security features that detect malicious links. If your email security misses a scam, the QR scanner might catch it, adding a layer of safety.
  5. Verify with the Business Directly
    If you receive a QR code through text or email claiming to be from a business, verify it. Visit their official website or call their customer service to confirm the message’s authenticity.
  6. Exercise Caution with Wi-Fi QR Codes
    Only use QR codes for Wi-Fi access from trusted establishments. Scammers may place fake Wi-Fi codes in public places to intercept your personal information once you’re connected.
  7. Report Suspicious QR Codes
    If you encounter a suspicious QR code, report it to the Internet Crime Complaint Center or the company that the scammer was pretending to represent. Your report can help prevent future scams.

Additional QR Scams to Watch For

Here are a few more examples of QR code scams to be aware of:

  • Fake Charity Appeals
    Scammers create QR codes for fake charities, often using current events or natural disasters to appeal for donations. Before donating, verify the charity’s legitimacy through a reliable site, like Charity Navigator or GuideStar.
  • Social Media Contest Scams
    Scammers post fake QR codes on social media, claiming they link to entry forms for contests, giveaways, or prize draws. These links often direct you to sites that ask for sensitive information or prompt you to download malware.
  • Investment or Financial Advice Scams
    Scammers may also distribute QR codes linking to fake investment opportunities or “exclusive” financial advice. Often, these scams promise high returns and request personal or financial details. Only engage with financial content from verified, reputable sources.

Staying Safe: QR Codes and Future Trends

QR codes have become a significant part of modern convenience, and their popularity shows no sign of waning. Unfortunately, cybercriminals continue to exploit this trend, so staying informed about the risks is essential. Use caution with any QR code that appears in an unexpected place or arrives via unsolicited messages.

As long as you approach QR codes with a cautious mindset, you’ll reduce your risk of falling victim to these scams. Remember to think before you scan, verify the source, and follow security best practices to keep your personal information secure.

Contact Huff Insurance for Peace of Mind

Protecting your personal data is more important than ever. At Huff Insurance, we understand that security goes beyond QR code scams. As an independent insurance agency, we offer personalized guidance and a wide range of coverage options tailored to your needs. Our experienced team can help you understand your risks and find the right policies to protect what matters most—your assets, your data, and your peace of mind. Contact Huff Insurance today to learn how we can provide you with trusted advice and comprehensive cyber coverage options for a more secure future.

Blog by Jerry Nicklow of Huff Insurance in Pasadena Maryland

Benefits of Using an Independent Insurance Agent

What Can an Independent Insurance Agent Do for You?

Puzzle with missing piece displaying the phrase 'fill the need' in red, representing how an Independent Insurance Agent meets coverage needs and solves insurance challengesAre you looking to switch auto insurance, protect your home, or secure liability coverage? An independent insurance agent can assist you with all of these needs and more.

But how do independent insurance agents differ from “captive” agents who represent just one insurance company? More importantly, what advantages do independent agents offer you?

The Advantages of Working with an Independent Insurance Agent

Independent Insurance Agents Have Access to Multiple Insurance Companies

One of the biggest advantages of working with an independent insurance agent is that they aren’t limited to one insurance provider. They partner with multiple companies, including some that don’t sell directly to consumers. This allows you to get competitive quotes from various insurers, all through one source.

Personalized Advice and Expertise

Independent agents can recommend the best insurers for your situation because they aren’t tied to a single company. They take the time to understand your unique needs, then shop the market for policies that meet your specific requirements. This saves you from the hassle of searching for insurance on your own.

Expert Knowledge of the Insurance Market

Insurance can be complex, with coverage options, deductibles, policy terms, and exclusions varying between companies. Independent agents are well-versed in these details and can navigate them for you. They ensure you get coverage that fits both your budget and your needs.

An Independent Insurance Agent Can Get Hard-to-Find Coverage

If you need insurance for something uncommon, such as a classic car, vacation home, or valuable art collection, an independent agent can help. Many agents specialize in niche markets, making it easier to find coverage for unique or hard-to-insure items.

Long-Term Client Relationships

Independent agents are often deeply embedded in their communities, with many running family-owned businesses that have served generations. Their focus is on building lasting relationships, knowing you have the option to switch agents. This means you’ll receive personalized service, fair pricing, and a commitment to your needs.

Independent Insurance Agents Have Access to Smaller, Regional Insurance Carriers

While you might be familiar with large national insurance companies, there are many smaller carriers offering competitive pricing through independent agents. These companies often don’t advertise directly, but by working with an independent agent, you can access these lesser-known options.

Staying Informed for You

Independent agents stay up to date on the latest insurance trends, policy changes, and market developments. Whether you need personal or commercial coverage, they can help create a comprehensive plan that meets all your needs.

Why Choose Huff Insurance?

While all independent agents offer valuable services, Huff Insurance stands out for several compelling reasons:

Family-Owned and Community-Focused

Huff Insurance is a family-owned business that has been serving the community for decades. Our deep roots in the area mean we understand the unique needs of local residents and businesses. Our community focus translates into personalized service and a genuine commitment to your well-being.

Comprehensive Coverage Options

Partnering with a wide range of reputable insurance carriers, Huff Insurance offers an extensive array of coverage options. Whether you’re looking for auto, home, life, or commercial insurance, we have the experience to find policies that fit your specific needs and budget.

Experienced and Knowledgeable Agents

Our team at Huff Insurance consists of seasoned professionals who are well-versed in the complexities of the insurance market. We stay abreast of industry changes and leverage their knowledge to provide you with the best possible advice and coverage options.

Specialized Insurance Solutions

Do you have unique insurance needs? Huff Insurance specializes in hard-to-find coverage areas, such as insurance for classic cars, luxury homes, or specialized business liabilities. Our experience in niche markets ensures that you won’t have to settle for one-size-fits-all policies.

Exceptional Customer Service

At Huff Insurance, customer satisfaction is a top priority. Our agents take the time to listen to your concerns, answer your questions, and guide you through the insurance selection process. This dedication to service doesn’t end once you’ve purchased a policy.  We’re always available to assist with claims, policy adjustments, and renewals.

Competitive Pricing

By accessing a broad network of insurance providers, Huff Insurance can offer competitive rates that you might not find on your own. We do the legwork of comparing quotes and negotiating terms, ensuring you receive quality coverage at a fair price.

Trust and Reliability

With a long-standing reputation for integrity and reliability, Huff Insurance has become a trusted name in the community. Clients can feel confident that they’re working with an agency that values honesty and transparency in all their dealings.

Making the Right Choice for Your Insurance Needs With an Independent Insurance Agent

With so many insurance options available online and over the phone, it can be tough to know if you’re getting the right coverage at the best price. An independent agent like Huff Insurance takes the time to understand your individual needs and works to find you the best policy. From protecting your family and property to covering your valuable assets, Huff Insurance is focused on your best interests.

Ready to experience the difference of working with a dedicated independent insurance agent? Contact Huff Insurance today to explore your coverage options and secure peace of mind for the future.

Gray house with a detached garage and a dirt driveway, surrounded by green grass and trees, illustrating a common residential property with separate structure, shich may be used for business purposes. | Huff Insurance Blog

Personal Insurance Risks for Business Use of Detached Structures

Understanding the Risks of Using a Detached Structure for Business on Your Property with an ISO HO3 Policy

Gray house with a detached garage and a dirt driveway, surrounded by green grass and trees, illustrating a common residential property with separate structure, shich may be used for business purposes. | Huff Insurance BlogHomeowners insurance is designed to protect your home and personal property.  But when it comes to using a detached structure, like a shed or garage, for business purposes, the rules change. If you own a home with a detached structure and you’re considering using that space for a side hustle, workshop, or home office, it’s crucial to understand what’s covered under your insurance.

Let’s dive into the consequences and exclusions of using your detached structure for business purposes.

Consequences of Using a Detached Structure for Business:

  1. Loss of Coverage: One of the biggest consequences of converting your detached structure into a business space is the loss of coverage. The ISO 2022 HO3 policy specifically excludes coverage for structures used for business purposes. If you make the switch without informing your insurer, any damage to that building won’t be covered by your standard policy. That means if your detached garage-turned-workshop is damaged by a fire, you’ll be footing the repair bill on your own.
  2. Liability Risks: Using a detached structure for business also opens you up to additional liability risks. If a client or employee gets injured while on your property for business reasons, your standard homeowner’s policy is unlikely to cover the medical bills or lawsuits that follow. You’ll need additional business liability insurance to protect yourself from these risks.

Exclusions and Limitations Under the ISO 2022 HO3 Policy:

When reviewing the ISO HO3 policy form, it’s clear that several key exclusions come into play for homeowners using detached structures for business. Here are the main ones to be aware of:

  1. Business Property Limitations: The ISO HO3 policy limits coverage for business property under the homeowner’s personal property limit. If you store business inventory, equipment, or materials in the detached structure, these will have limited coverage by your policy in case of loss, theft, or damage. This is usually $3,000 on premises and $1,500 off premesis.  check your policy for the exact details.
  2. Detached Structures Used for Business: The policy explicitly excludes coverage for detached structures used “in whole or in part for business.” Whether it’s just a portion of the structure or the entire building, using it for any business purpose will void the coverage for that structure.
  3. Limited Liability for Business Operations: Standard liability coverage under an HO3 policy is designed for personal use, not commercial. If you’re running a business from your detached structure and someone gets injured, your liability protection won’t extend to cover business-related incidents. This could leave you financially vulnerable to lawsuits or medical expenses.
  4. Loss of Use Coverage Limits: If your home or detached structure is damaged, the “Loss of Use” coverage under a standard homeowner’s policy helps pay for temporary living expenses while repairs are made. However, if the damage is tied to business operations, your policy may deny Loss of Use claims, leaving you responsible for covering those extra costs out-of-pocket.

How to Protect Yourself

If you’re considering using a detached structure for business purposes, you can still protect your property and finances by taking a few key steps:

  • Speak with Your Insurance Agent:  Let your agent know about your business plans so they can help you explore commercial insurance options that fit your needs.
  • Consider an Endorsement or Rider:  Some insurers offer endorsements or riders that extend your homeowner’s coverage to small-scale business use.  Though these typically come with limits.
  • Purchase a Separate Business Insurance Policy: For full protection, you may want to purchase a separate business insurance policy. This will cover both the structure and your business operations.  Thus, providing peace of mind in case of damage or liability issues.

Conclusion

Using your detached structure for business purposes may seem like a great idea, but it comes with serious insurance consequences. Under an ISO 2022 HO3 policy, you risk losing coverage for the structure and any business-related liability. To ensure you’re protected, speak with your insurance agent about the best way to insure your property and business.

Contact Huff Insurance today at 410-647-1111 and one of our experiences agencts can halep you get the right coverage for your home and business.

Satellite image of Hurricane Helene forming over the ocean, with a large swirling eye and spiraling cloud bands extending outward. The storm is labeled "Helene" in bold text, emphasizing its presence. The image highlights the intensity and scale of the hurricane, showcasing its potential impact on both coastal and inland areas. Ideal for visual content on natural disasters, storm preparedness, and flood insurance awareness. This visual reinforces the importance of understanding hurricane risk and the need for comprehensive insurance coverage, especially in the aftermath of Hurricane Helene’s unexpected inland flooding.

Flood Insurance After Hurricane Helene

Flood Insurance After Hurricane Helene: Why Non-Coastal Homeowners Should Reconsider Their Coverage

Satellite image of Hurricane Helene forming over the ocean, with a large swirling eye and spiraling cloud bands extending outward. The storm is labeled "Helene" in bold text, emphasizing its presence. The image highlights the intensity and scale of the hurricane, showcasing its potential impact on both coastal and inland areas. Ideal for visual content on natural disasters, storm preparedness, and flood insurance awareness. This visual reinforces the importance of understanding hurricane risk and the need for comprehensive insurance coverage, especially in the aftermath of Hurricane Helene’s unexpected inland flooding.When people hear about hurricanes, their minds often go straight to beachfront properties and coastal communities. It’s easy to imagine surging waves crashing against shorelines and wind-swept sands when thinking about flood risk. However, Hurricane Helene threw a wrench in those expectations by causing unprecedented flooding in areas far from the coast. This storm served as a stark reminder that when it comes to flooding, nowhere is truly “safe.”  meaning every homeowner and business owner should think about getting flood insurance.

The Misconception of “Low-Risk” Areas

Many homeowners living in non-coastal regions operate under the assumption that they’re safe from flood damage. Because of this, flood insurance rarely makes it onto their list of coverage needs. But as thousands of residents affected by Hurricane Helene’s inland flooding learned the hard way, even properties far from the ocean can face serious flooding risks.

In fact, the Independent Insurance Agents and Brokers of America reports that  about 40% of flood claims come from homes in areas not considered high-risk. This means that even if you live miles away from any major body of water, your property might still be at risk from sudden heavy rainfall, overflowing rivers, or saturated grounds—conditions that can cause devastating floods.

Why General Home Insurance Isn’t Enough

The biggest mistake many homeowners make is assuming that their standard home insurance policy will cover flood damage. Unfortunately, the reality is that most home insurance policies specifically exclude flooding from coverage. This means that in the event of a flood, homeowners without a separate flood insurance policy are left footing the bill for costly repairs.

In the aftermath of Hurricane Helene, many people in non-coastal areas are facing repair costs that can range anywhere from thousands to hundreds of thousands of dollars. And while FEMA assistance might be available, it’s often limited and may not fully cover the extent of damages.

Affordable Protection: The Benefits of Flood Insurance

Flood insurance is often much more affordable than people think—especially for properties not located in high-risk flood zones. For homeowners in these lower-risk areas, premiums can be surprisingly low, yet the coverage can be invaluable. A typical flood insurance policy can cover:

  • Structural damage to your home.
  • Foundation repairs.
  • Electrical and plumbing systems.
  • HVAC equipment (heating, ventilation, and air conditioning).
  • Appliances like refrigerators, stoves, and dishwashers.
  • Personal property and belongings.

Even better, purchasing flood insurance now means you’re prepared for the unexpected, rather than scrambling for coverage when the next storm is on the horizon.

Understanding Your Risk: It’s More Than Proximity to Water

So, how do you know if you need flood insurance? The answer involves a little research and a lot of realistic thinking. Consider these questions:

  1. Is your property in or near a floodplain?
    Even if you’re not in a designated high-risk area, nearby bodies of water or changing weather patterns can increase your risk.
  2. Have you experienced heavy rainfalls in your region?
    Hurricane Helene demonstrated that even short but intense periods of rainfall can overwhelm local drainage systems, causing unexpected flooding.
  3. How would you handle the cost of repairs if a flood did occur?
    With the average flood claim amounting to tens of thousands of dollars, it’s crucial to weigh the potential financial impact of being uninsured.

Don’t Wait Until It’s Too Late

Hurricane Helene was a wake-up call for many, proving that flood risk is a concern for everyone, not just those living by the coast. Investing in flood insurance now means peace of mind, knowing that your home and finances are protected from the next unpredictable storm.

Remember, flood insurance policies typically have a 30-day waiting period before coverage takes effect, so don’t wait until the next storm warning to consider your options. Contact an insurance professional today to discuss your coverage needs and ensure that you’re fully protected—no matter where you live.

Stay safe, stay protected, and don’t let the next storm catch you unprepared.

Google Business profile page for Huff Insurance, displaying customer interactions, profile strength, and options to update business information in Pasadena, Maryland

Keeping Your Google Business Page Up to Date

Why Keeping Your Google Business Page Up to Date is Essential for Your Business

Maintaining an updated Google Business page is crucial for modern businesses looking to build their online presence. In today’s competitive market, your Google Business profile acts as a digital front door for potential customers. From accurate contact information to the latest reviews, keeping your Google Business page up to date can make a big difference in how customers find and trust your business.

As the marketing director

What is a Google Business Page?

A Google Business page, also known as a Google Business Profile, is a free tool that allows businesses to manage how they appear across Google Search and Google Maps. This profile includes vital details like your business name, address, phone number, website, and hours of operation. Customers can also view reviews, post questions, and see updates you make, like promotions or new services.

With so much information available at customers’ fingertips, ensuring your page is accurate and regularly updated can be a game-changer for your business.

If you have not claimed your Google Business Page, you should do it now.  It is very important.

Why Keeping Your Google Business Page Up to Date Matters

Improve Local SEO Rankings

When someone searches for a service near them, Google uses local SEO to determine which businesses to show first. A well-maintained Google Business page boosts your chances of appearing in these local search results, making it easier for potential customers to find you. Google favors businesses that actively update their profile, respond to reviews, and post new content. If you’re not keeping your page up to date, your business may get buried beneath competitors who are more active online.

Build Trust with Customers

An outdated Google Business page can send the wrong message. If your hours of operation, phone number, or website link are incorrect, customers may assume your business is unreliable. On the other hand, businesses that consistently update their profile demonstrate to customers that they are professional and actively engaged with their audience. Accurate information helps build trust, which is crucial for winning over potential clients.

Imagine a customer looking for your services, only to find your Google Business page lists the wrong hours. They might go to your competitor simply because they couldn’t reach you!

Manage Customer Reviews and Feedback

Google Business pages allow customers to leave reviews, which are critical in shaping your online reputation. Regularly checking and responding to reviews—whether positive or negative—shows that you care about customer feedback. Positive reviews build credibility, while responding to negative ones in a helpful and timely manner can turn a bad experience into a good one.

Keeping your Google Business page up to date means you’re always on top of what customers are saying, which lets you address concerns and highlight glowing testimonials.

Share Timely Updates and Promotions

Does your business have a seasonal promotion or a new product? Your Google Business page allows you to share updates, offers, and events directly with people searching for your services. Updating your page with the latest news keeps your profile dynamic and engaging. These posts show up directly on your profile and can entice customers to click for more information, visit your website, or stop by your physical location.

A static page that never changes might lose the interest of potential customers. By keeping your profile fresh with regular updates, you stay relevant and top-of-mind.

How to Keep Your Google Business Page Up to Date

Now that we’ve covered why it’s important, let’s discuss how you can maintain your Google Business page:

1. Update Business Information Regularly

Whenever you make a change to your business—whether it’s new hours, a new phone number, or a relocation—make sure to update your Google Business profile immediately. It’s also good practice to check your listing every few months, even if nothing has changed.  You’d be surprised how many times we see outdated business hours on listings.  If you have seasonal hours, holiday hours, etc., make sure you keep them up to date on your google profile.

2. Add New Photos

Visuals play a big role in attracting customers. Regularly upload new photos of your business, products, or team. According to Google, businesses with photos receive 42% more requests for directions and 35% more clicks to their websites.

3. Post Updates and Promotions

Use the “Posts” feature on your Google Business page to share news, promotions, and upcoming events. This keeps your profile active and engaging, giving customers reasons to come back and check out what’s new.  It is a great way to share your blogs and content.  It can provide valuable links back to your website.  Doing this can help improve organic SEO results.

4. Respond to Reviews

Set aside time to respond to customer reviews, both positive and negative. Engage with your customers to show you value their feedback and are committed to improving their experience.  There is even a way to automate your responses to these Google review.  If you know how to use ChatGPT and Zapier, these can auto generate based on your requirements.

5. Monitor Insights

Google Business provides insights on how customers find your profile, whether they’re searching directly for your business or discovering you through related services. Use this data to adjust your online strategy, like posting more updates or adding keywords.

Conclusion

In today’s digital-first world, your Google Business page is one of the most visible aspects of your business. Keeping your Google Business page up to date isn’t just a nice-to-have—it’s essential for staying competitive in local searches, building trust with customers, and managing your online reputation. The more effort you put into regularly updating your profile, the more rewards you’ll reap in customer engagement and sales.

As a customer benefit, Huff Insurance offers my services or our Marketing Director,  to consult with our business customers.  Become a customer today to benefit from this value added service.